Every year, we host an award presentation to honour the team members who have helped create value beyond our business. In Hong Kong alone, over 800 team members across different banners and functions, including those in the front line and at store support centres, received Long Service Awards in 2022.  

Similarly, in Singapore, around 360 team members received the award across various business units. Over a third of them had been with the company for a decade or more and two for half a century! We firmly believe that their long tenure is a testament to the positive workplace culture DFI has worked so hard to cultivate.  

Jennifer, one of the frontline team members who has been with DFI for 50 years, shared, “We work as a team like family; we treat customers as family and we work together. We smile, we talk, we mix around, we greet each other – that’s the reason I have been here for 50 years!”