Every Wednesday, Wellcome offers Hong Kong’s senior citizens a 10% discount on selected items, including Own Brand products, helping our senior customers stretch their budgets further. In 2023, we lowered the eligibility requirement of this offer from anyone aged 65 or above to all holders of a JoyYou card, which all Hong Kong residents aged 60 or above are entitled to carry, making the offer more inclusive.

In Singapore, Giant offers a senior citizen discount programme every Tuesday and increased the discount from 3% to 4% in October 2023. Meanwhile, Cold Storage continues to offer senior citizens a 3% discount on all items storewide every Wednesday.