In March 2023, GNC Hong Kong launched the GNC Recycling Reward Programme, which partnered with local social enterprise V Cycle to recycle GNC brand plastic bottles into new materials.

To encourage customers to recycle, we provided a HK$10 GNC discount voucher for every GNC plastic bottle returned. These bottles are then processed at V Cycle’s recycling factory and turned into post-consumer recycled plastic pellets used for manufacturing new products. As of 31 December 2023, over 3,700 plastic bottles had been returned and recycled.

https://www.dfiretailgroup.com/sustainability/sustaining-the-planet/sustaining-planet-gnc-hong-kong-gnc-recycling-reward-programme.