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Our corporate strategy is anchored in the strategic framework of Customer First, People Led, Shareholder Driven, with the aim to deliver sustainable, profitable growth in the years ahead and create value for our customers, employees and shareholders.
Customer First
By placing our customers at the heart of everything we do, we ensure that their needs guide our initiatives.
Competitive assortment and price, Local relevance, Strong digital proposition
“People Led”
As a People Led organisation, we are focused on deeply embedding our values throughout the Group to improve Inclusion, Equity, Diversity and ensure local relevancy of decision-making to our customers.
Shareholder Driven
We are committed to driving shareholder returns through continued market share gain with a disciplined approach in capital allocation that creates sustainable returns and supports the achievement of our ESG goals.
